If you are a bookie, you need to provide your customers with total betting solutions if you want to satisfy even the most demanding ones. But how would you know which betting solutions are the best and what features you should take into consideration before you make your choice?
The sports betting industry is a place where the competition is fierce and to attract new players, your software must stand out from the other providers. Players now have access to numerous sportsbooks and betting exchanges, so if your business wants to stand out, you must focus on a few factors that will give your business countless opportunities for growth.
Picking the right one among the many sports betting software solutions is not easy. You have to be aware of numerous features that will play a big role in increasing your customers. After all, we’re talking about an investment. You should consider things like coverage of major sports events, the markets available, the ability for pre-match or live in-play betting and many more.
The most crucial attributes that a betting platform should have will be discussed in the following paragraphs, along with advice on how to pick the best one for your betting site.
How important is it to find the right sports betting software solutions?
Searching for a sports betting solution that will cover all your needs is essential for your sportsbook’s growth and attracting new customers. The betting industry is constantly changing, offering more and more to the players. So having a software solution you can trust is very important if you don’t want to fall behind.
First of all, your betting provider must have the correct license to support your company. It’s crucial to know that the laws and jurisdictions of each country are compliant with your platform and play a significant part in permission acquisition.
The right betting solutions can keep up with modern technology and are fully customizable. An old site that will not adjust to the new technologies is doomed to fail. Players need to feel that they can use all the latest attributes and features in their betting schedule and plan. A modern solution supports all the different bets there are, like handicaps,in-play bets, specials, total bets, futures and many more.
Moreover, what makes your betting site trustworthy is the real-time data feeds and how accurate they are. In sports, changes are happening quite fast, so if the platform is slow or even worse inaccurate, then the players will search for somewhere else to place their wagers.
From a technical standpoint, total betting solutions provide 24/7 technical support because it’s critical for any website, let alone a sports betting site, to be accessible at all times and provide users with all the betting options they want to use.
Which are the total betting solutions I can find?
A complete sports betting solution is the most important thing for a betting site. Any sportsbook bases its operation on sports betting software solutions that include all the major features to draw customers. Let’s see which betting solutions you can find on the market.
Pre Match Betting Solution
Since we are talking about sportsbooks, pre-match betting is the fundamentals of sports gambling and it’s the part most punters use to put their wagers. There are several things you must pay attention to. The first thing is the number of events the solution offers. Betting is a worldwide hobby, and it is essential for players to place bets on as many events as they can.
Another important point is the unique markets available for the events, as well as the number of sports a punter can find to bet on. Many sportsbooks now offer wagers on everything from more complex sports like eSports to more traditional ones like soccer.
Live betting Solution
Live betting is the most exciting part of sports betting. The thrill of the live match gives the punters the motivation to bet constantly during a live event. Once more, it is crucial that your platform supports the widest range of occasions and sports, and that live information like odds, stats, scores, and real-time feeds is accurate and quick to update.
Live sports broadcasts are also part of a complete live betting solution. Players’ betting experiences are enhanced when they can watch the game they are betting on life. Additionally, as a bookmaker, you must be equipped with all the tools necessary to manage exposure, and limits, and exert total control over finances.
Mobile Betting Solution
Obviously, mobile betting is the most popular method of wagering in today’s market, and a good betting solution provider can support it. Mobile betting solutions must be compatible with all prevalent mobile technologies, such as HTML5, iOS, and Android.
Additionally, it’s crucial that all of the features and options the betting platform has to offer are compatible across devices. A mobile software solution should also be completely customisable so that it can be adjusted for any device, screen size, and display format.
Which are the most essential features the betting solutions should have?
Having a sportsbook is not only about the players’ betting experience. Even though keeping your customers satisfied is very important, you should also consider the performance of your business. Let’s see what technical requirements you must keep in mind for the platform’s optimal operation when selecting the best sports betting solution.
– Easy to use player management
If you own a sportsbook, then you probably have a huge database of registered players to manage. A good betting solution provider grants you the ability to manage your customers through an easy-to-use platform to make things quicker and simpler. A straightforward player management software can update profiles, configure notifications, set up payments, and complete many other crucial tasks.
– Reporting software
You require reporting software to understand how your betting site is performing. Sports betting software solutions provide bookmakers with such programs to help them have access to analytics, smart dashboards, databases and spreadsheets of any kind, and necessary updates.
Moreover, you can program to get reports from certain players regarding their winnings or if their general betting behaviour is suspicious. Reports are essential to keep your website running smoothly and prevent you from worrying that you missed something.
– Multiple languages
Not all players around the world prefer English. That’s why having the option for multiple language support on your sportsbook is important if you want to attract players from around the globe. If players can use the platform in a language that is familiar to them, then they are more likely to prefer your site over another where their options will be limited.
– Capability of inserting betting limits
In addition to player management, you must have the ability to set certain betting limits where you see it necessary. Some players might get carried away and start wagering big amounts of money without having the budget to afford it. This is the reason why many countries have certain restrictions on the maximum stake a punter can bet.
– Fraud management
Since sports wagering is one of the most profitable industries in the world, fraud management is necessary to protect the site from any type of gambling scam. The most typical type of fraud involves multiple accounts, in which a single player sets up a number of accounts with fictitious information in an effort to tip the scales in their favour.
– Multiple currencies and payment methods integration
Another important feature of total betting solutions is the integration of multiple payment methods and the wide range of currencies they support. There are many ways a player can make a deposit. Credit cards, bank transfers, digital wallets, and PayPal are only some of the ways that people use in their daily transactions.
Furthermore, in addition to traditional fiat currencies such as the US dollar, Euro, and British pound, many people want to be able to pay with cryptocurrencies. It’s a feature that players want, and having it on your platform can help you stay ahead of the competition.
Betting solution provider: How to choose the correct one
There are many sports betting software solutions on the market, but only a few include all the features to make them stand out from the rest. One sports betting solution that provides all the necessary attributes a bookmaker wants is definitely Swissbet. Some of the most significant are listed below to help you choose our software among the other betting solutions.
– Variety Of Pre Match games
Punters want to have the easiest access to as many events for pre-match betting as possible. Keep an eye on the number of events, sports, and markets a platform offers. Variety is one of the key features a sportsbook must-have. The more, the better.
– Range of Live betting matches
Moreover, many players prefer live betting instead of pre-match betting. A diverse range of live events will entice players, and even more if a sufficient number of live streaming matches are available. It is something that punters will value and will encourage them to register on your website.
– Availability of extra bets per match
The availability of additional bets for each game will provide players with the variety they desire because they want to have as many wagering options as possible. You must be able to quickly create extra bets in your solution for it to give you the flexibility you require.
– Excellent customer care solution
Customer care is one of the most significant parts of a sportsbook or betting exchange. Any platform problems should be able to be fixed right away by your software provider without you having to worry about losing money or clients. After all, the operation of a betting website requires continuous availability.
– Security and Privacy
Total betting solutions, like Swissbet, provide bookmakers with high security for their websites and players. Utilizing the most recent anti-fraud and malicious technology, the software can guarantee user safety on the website as well as privacy in accordance with international regulations like GDPR.